Four steps, and you can stop at any of them

They are in this order because that is the order the work happens in, not because anything is locked. The first one is free and it is a real thing rather than a taster

The Handmade Launch Planner

One date, one page

Free

You know a launch needs a run-up and you have never seen one written down.

The six weeks before your launch, dated against the day you pick
The one job for each week, and the thing that usually goes wrong in it
The blanks you fill in yourself, because a plan you did not write is somebody else's plan
Nothing to log into, nothing held back, no week greyed out

Get the planner

The Launch Email Swipe Kit

Eight emails

£19

You have got the six weeks and no idea what to actually say in them.

Eight emails, mapped one to one onto the planner's weeks
One for each week of the runway, three for launch week
Written out in full, ready to put your own collection into
Yours to keep and run again next season

See the Swipe Kit

The Handmade Launch System

Run it every collection

£97

You want the whole method, not just the emails, and you want to run it again.

The Anticipation Method as a workbook, in six phases
Shape the collection, set the date, price it, build the anticipation, launch
Every phase asks you a question rather than handing you an answer
You run the same thing again for the collection after this one

See the Handmade Launch System

The Handmade Launch Sprint

Six weeks, with me in it

£249

You have had a launch land once and you cannot work out how to do it again on purpose.

Six weeks on your next launch, with me in it
A call every week, right the way through
Your emails read before they go out, while there is still time to change them
Launch week itself, together
Week six sets your next three dates and the runway back from each
The Handmade Launch System alongside it

See the Sprint

There are a few other workbooks and tools that sit off to the side of this, for the bits of a maker business that are not the launch itself. They are all here

Questions before you start

Where should I start?: The planner, and it is free. Put in the day you want to launch on and it gives you back the six weeks in front of it with the one job for each week. Nothing is gated and there is no account to make. If you get to the end of it and want the actual words that go in those weeks, that is the Swipe Kit at £19.
Do I have to buy them in order?: No. They are in order because that is the order the work happens in, not because anything is locked. If you already know the plan and only want the emails, buy the Swipe Kit. If you want the whole method, the Handmade Launch System is the one.
What is the difference between the System and the Sprint?: The System is the method as a workbook, and you run it yourself. The Sprint is me in it with you for six weeks: a call every week, your emails read before they go out, and launch week together. The System comes with the Sprint, so you are not buying it twice.
Is this only for Etsy sellers?: It is built around handmade and Etsy sellers, but the method, building a warm list and launching to it, works for any maker who is tired of listing and hoping.
Do I need to be a full-time maker?: No. The work is built to fit around making, a week at a time, so you are never staring down a fourteen-module course you will never finish.
Do I need an email list before any of this?: For the planner, no. For the launch itself, yes, and I would rather say that here than let you find out in week five. A launch to nobody is a listing with a date on it. If you have not got one yet, the Handmade Launch System covers building it as part of the method.

Questions before you start

Where should I start?

The planner, and it is free. Put in the day you want to launch on and it gives you back the six weeks in front of it with the one job for each week. Nothing is gated and there is no account to make. If you get to the end of it and want the actual words that go in those weeks, that is the Swipe Kit at £19.

Do I have to buy them in order?

No. They are in order because that is the order the work happens in, not because anything is locked. If you already know the plan and only want the emails, buy the Swipe Kit. If you want the whole method, the Handmade Launch System is the one.

What is the difference between the System and the Sprint?

The System is the method as a workbook, and you run it yourself. The Sprint is me in it with you for six weeks: a call every week, your emails read before they go out, and launch week together. The System comes with the Sprint, so you are not buying it twice.

Is this only for Etsy sellers?

It is built around handmade and Etsy sellers, but the method, building a warm list and launching to it, works for any maker who is tired of listing and hoping.

Do I need to be a full-time maker?

No. The work is built to fit around making, a week at a time, so you are never staring down a fourteen-module course you will never finish.

Do I need an email list before any of this?

For the planner, no. For the launch itself, yes, and I would rather say that here than let you find out in week five. A launch to nobody is a listing with a date on it. If you have not got one yet, the Handmade Launch System covers building it as part of the method.