How many times this week have you opened Threads, sat there for a minute, and closed it again without posting anything?
Everybody puts that down to having nothing to say. You’ve got plenty to say, you say it to whoever’s stood next to you all day long. What gets you is being handed an empty box at nine at night, with the orders still to pack, and being asked to fill it.
So you open this with nothing in your head, and you close it with your next few posts already written, in your own words, ready to go out.
There are 46 of them and you write yours straight into the page as you go, so there’s nothing to copy out anywhere afterwards.
Thinking up something to post is the bit of all this that drains me the most, and it always has been. I can have a good week, plenty going on, and still be sat there at ten at night with the app open and absolutely nothing in my head. Nobody warns you that the making is the easy part.
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Thinking up something to post is the bit of all this that drains me the most, and it always has been. I can have a good week, plenty going on, and still be sat there at ten at night with the app open and absolutely nothing in my head. Nobody warns you that the making is the easy part.
Four of my own posts, written in the same shapes that are in the library. I’ve cropped them to the numbers, so what you’re looking at is the reach and the follows rather than my posts.




My own Threads insights, screenshotted on 17 September 2026