What to say when you don't know what to say.

You've got people on a list. Now the blank screen. You sit down to write to them and nothing comes, so the email doesn't get sent, and the list goes cold before it ever did anything.

This is the fix. Six emails, written for a maker with a brand-new list, ready to paste. You change the bits in brackets to your own and press send. Each one comes with a short note on why it works, so you're not just copying words, you're learning the moves.