Course

Between Launches

Launches are the events. The cadence is what keeps people warm in between, so they don't forget you exist between drops. Set a rhythm you can actually keep, decide what to send, and write the first one. No burnout, no silence.

Spools of satin ribbon in silver, rose gold and gold, each unspooling in a steady run across the table.
Ribbon by the metre. Steady, not showy.

Launches are the big days. But what happens in the long quiet stretches in between is what decides whether anyone's still listening when the next one comes.

Go silent for months and even the people who loved your work drift off and forget you exist, because life is loud and you went quiet.

A nurture cadence is the gentle, steady rhythm that keeps you in their world between launches. Nothing exhausting, nothing salesy. Just enough that when you do have something to share, you're a familiar voice, not a stranger turning up with their hand out.

We set a rhythm you can actually keep, decide what's worth sending, and write the first one together. So the gaps between your launches stay warm instead of going cold.

What's inside

Phase 1 of Between Launches: Your rhythm, asking how often you can realistically email your list.
Phase one, exactly as it looks inside.
  1. Your rhythm
  2. Your first sends

£19, yours to keep

You buy it once and it stays on your shelf, so you can run it again on every collection you launch from here on.